Today, websites are the most important marketing tool for new business. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Each search engine has its own way of rating websites as well as its own rules determining which sites will be most promoted or be most prominently listed. Considering the vital importance of website visibility to business, imedia works to maximize search engine optimization using various tools and methods.
There are ways to measure and improve the effectiveness of a site’s search result prominence:
A web server log maintains a history of page requests. A statistical analysis of the server log may be used to examine traffic patterns by time of day, day of week, referrer, or user agent. Efficient web site administration, adequate hosting resources and the fine tuning of sales efforts can be aided by analysis of the web server logs.
Google and other search engines offer free tools which iMedia can use to determine and improve the website’s listing place.
In an unpaid or natural search, various strategies are employed to competitively attempt to have a site that will come to the top of the search result list.
In a paid search, the site owner pays the search engine to have their site listing come to the top of the list as a sponsored search result.