PHP is a language used to program websites. iMedia has programmers capable of designing custom data program structures to meet the specific needs of a business. The programming is done in coding at the back end of the website.
One example of a PHP custom-designed, business-specific website tool, would be a tree-structure, which prompts the user to ask a question and then provides the answer based on which question was asked. This can be multi-layered, branching to various possible questions and answers depending on the complexity desired.